Global Business Requires Healthy Dose of Local Alliances, Thinking
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Look Ma – It’s one thing to think of yourself on top of the world but if you work in an Internet-based universe some folks just won’t let you be in 100 percent control. Dealing in different countries requires a solid understanding/appreciation of “their” view of the world. It is a shock to many, but Google did not develop the Internet. It may also come as a shock to Eric, Jerry, Sergey that they are not the Internet..
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