WWF Germany's 'saveaswwf' PDF anti-printing campaign exposes internal rifts

Posted by theBeez on Dec 18, 2010 11:42 AM EDT
printweek.com; By Simon Nias 		Mail this story
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The 'save as WWF' campaign launched by WWF Germany this month has caused a rift within the environmental organisation. An email, allegedly sent by WWF International director of corporate relations Maria Boulos to WWF Germany executive marketing officer Dirk Reinsberg on 10 December, warned that the campaign was "misleading".

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