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In a blow to diversity and independence in book publishing and distribution, Google announced yesterday that it will discontinue its partnering portal with independent bookstores next January (reproduced in full at the end of this blog entry).
Despite the fact that the program was only six months old and had already signed up 16 reseller partners around the world, representing thousands of bookstores, Google concluded that the reseller program “had not gained the traction that we hoped it would.” The impetus for the unusually rapid decision may presumably be found in Google’s announcement on Tuesday that it will combine all of its currently separate, media-specific storefronts (e.g., books, apps, etc.) into the single iTunes-like outlet it calls Google Play.
In the end, though, it may all be for the best for Indie booksellers and those that support them.
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