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Every tech writer on the Internet seems to want to be the one to crack the code and figure out what Microsoft plans to do with Surface. I thought I was one of them until I spent three days trying to write this article. I’ve come to the conclusion that I don’t really care what Microsoft’s plans are or if they’ll pan-out for them. They bore me. They’re irrelevant now.
Every tech writer on the Internet seems to want to be the one to crack the code and figure out what Microsoft plans to do with Surface. I thought I was one of them until I spent three days trying to write this article. I’ve come to the conclusion that I don’t really care what Microsoft’s plans are or if they’ll pan-out for them. They bore me. They’re irrelevant now.
I suspect we’re getting ready to see if they’re nimble enough to completely reshape their business model, much like IBM had to do more than a decade ago. Who knows what they’re going to do, now that they obviously recognize the-proprietary-operating-system-as-a-billion-dollar-property model has reached its sunset years?
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