Do it “on the Internet,” get a patent, sue an industry—it still works
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The slide that defense lawyers showed to the jury read: “This isn’t new.” In a patent case, it could have been a smoking gun—after all, it was written by the inventors themselves. They were describing their business, Nexchange, to a San Francisco conference back in 2000; it was three years before they received their first patent and turned their focus to litigation. But hours later, inventor Daniel “Del” Ross Jr. was on the stand, and he seemed none too concerned that the crux of his idea was old—if not ancient. He had a patent, twice reviewed by the US Patent Office, and a simple story to tell: “The big difference is, we invented this for the Internet,” he told the jury.
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