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While Google Fiber has managed to get ISPs to compete in the areas it's deployed, the project has also managed to spawn a new, misleading but entertaining phenomenon I've affectionately labeled "fiber to the press release." In a fiber to the press release deployment, a carrier (usually one with a history of doing the bare minimum on upgrades) proudly proclaims that they too will soon be offering 1 Gbps broadband. The announcement will contain absolutely no hard specifics on how many people will get the upgrades, but the press will happily parrot the announcement and state that "ISP X" has suddenly joined the ultra-fast broadband race. Why spend money on a significant deployment when you can have the press help you pretend you did?
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