Security pro: Windows easier to 'own'
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It's a semi-parody of a total cost of ownership study. The key difference is that this paper talks about "0wnership" (and '0wn' != 'own'; the leading zero in '0wn' implies that a black-hat hacker has broken into the computer and now controls it or, in script-kiddie speak, '0wnz' it.)
My guess is the CNET spell-checkers for the article just couldn't get past the spelling of '0wn' starting with the leading zero. This is unfortunate because the conversion of '0wn' to 'own' completely changes the meaning of the article.