More on Google’s Search Algorithm (does it favor Google+?)

A week ago I wrote a piece here called Google Search Winners and Losers (and what does it mean for you?) The primary point I was making was that seeking to play SEO games (search engine optimization) with an author site was a waste of time, money and energy. While I supported the point with some Alexa charts for several book-oriented Web sites, that’s hardly empirical proof. Today, I happened to stumble on something that further supports that point, but and may indicate something even more intriguing.

Here’s what happened: on April 12 I posted a review here of a New Yorker piece by Ian Frazier, and in that review, I compared Frazier’s writing favorably to that of John McPhee. This morning, while replying to a comment someone posted to that blog entry, I needed to remember the name of one of McPhee’s books, and ran a Google search of “John McPhee.” The result? The third hit of the search – out of 9,260,000 hits – was my blog entry. Huh?

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