4 keys to redefine your mission statement

Posted by bob on Jul 26, 2016 12:14 PM EDT
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This is Part 2 of a four-part series on open and transparent branding processes in organizations. Read Part 1. Picture this: You're sitting in Yet Another Quarterly Global Company Meeting, listening to the executive team prattle on about its most recent Important Global Initiatives. Next topic on the agenda, says the CEO, is our new company mission. read more

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