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The GDPR is breaking advertising apart. . Never mind the specifics of the regulation. Just look at the effects. Among those, two are obvious and everywhere: 1) opt-back-in emails and 2) "consent walls" in front of websites. Both of those misdirect attention away from how an entire branch of advertising ignored a simple moral principle that has long applied in the offline world: tracking people without their knowledge, approval or a court order is just flat-out wrong.
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