An Empirical Test Of Google AdWords Pay-Per-Click Fraud

Posted by zanek on Mar 6, 2006 8:00 PM EDT
Email Battles; By BJ Gillette 		Mail this story
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Everyone who buys pay-per-click advertising worries about the loss-potential posed by click-fraud. And rightfully so. Any disgruntled employee, shady competitor, or seedy entrepreneuer can unleash a click-fraud campaign that takes money out of your pocket. So what's a savvy businessperson with a tight wallet to do? Email Battles ran a painful test, the results of which may offer some useful insights.

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