The Intention Economy
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Is"The Attention Economy" just another way for advertisers to skewer eyeballs? And why build an economy around Attention, when Intention is where the money comes from?
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The Intention Economy grows around buyers, not sellers. It leverages the simple fact that buyers are the first source of money, and that they come ready-made. You don't need advertising to make them.
The Intention Economy is about buyers finding sellers, not sellers finding (or "capturing") buyers. Full Story |
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