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The key to Kalbach's expertise in writing this book is his current role as a Human Factors Engineer at LexisNexis. For those of you who don't know, Human Factors or Usability is the study of how well web users with varying degrees of experience and skill are able to maneuver through your website. While you may think you've designed and launched a really cool website or the average home user, if my Mother can't figure out how to get from the home page to the product page she wants to look at or can't find her way from the product page to where she needs to go to either download a demo or get to the shopping cart, you're website turns out not looking so cool.
You may not end up crying in your milk and cookies if this is just a site you built to mess around with, but if you're being paid to design a website, it's different. If you've been hired to design a site that's easy to use and with an intuitive navigation scheme and it doesn't end up that way when tested, you're going to be out of a job and your rep as a web designer is trashed.
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