Windows Vista: The OS About Nothing

Posted by Scott_Ruecker on Sep 9, 2008 5:19 AM EDT
InformationWeek; By Paul McDougall
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Microsoft's new Windows ad, featuring Jerry Seinfeld, is outdated and not very funny -- but it's highly revealing of all that's wrong out there in Redmond. The background: Windows is losing market share to Apple's Mac OS and even Linux. And Vista, the latest version, has been a big fat dud. Businesses have shunned it outright, and many consumers find it unintuitive and difficult to use. So, Microsoft hired "award winning" agency Crispin, Porter + Bogusky -- at a reported cost of $300 million -- to give Vista, and the Windows franchise in general, an image makeover. The Seinfeld ad debuted Thursday and it's the first piece of an integrated marketing campaign covering TV, the Web, and point-of-sale outlets.

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