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Microsoft seeks business edge in wave of social consciousness
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Microsoft held a "Citizenship Accelerator Summit" at its headquarters yesterday, bringing in executives (including CEO Steve Ballmer) and global nonprofit leaders to talk about how technology can tackle social challenges around the world -- citing, as Exhibit A, its own business and philanthropic partnerships in areas including the environment, energy, disaster relief, worker retraining and the fight against child pornography. Invited to sit in were reporters from national newspapers, magazines and wire services, as well as some influential university professors, social entrepreneurs and philanthropic bloggers. Complete with the obligatory Twitter hash tag, the event was an implicit (and at one point surprisingly explicit) attempt to spread the word about a different side of the Redmond software giant.
[MS showing a different side? Now I'm scared.. - Scott]
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