Dear Oracle, Get a Clue

Posted by Scott_Ruecker on Oct 23, 2010 10:52 PM EDT
Marketing at Eclipse; By Ian Skerrett
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I hate to tell you but you need some help with the Java community. The basic problem is that people don't trust you and you aren't very good at community building; in fact you are pretty bad at community marketing. I really really want you to succeed and community marketing is not that hard. The first step is to read this really cool book called 'The Cluetrain Manifesto'. The basic premise of the book is that communities are really conversations and to succeed you need to be part of and interact with the community. I know this can be a challenge with all your lawyers and marketing executives trying to 'control' the message but you have to do it to gain the trust of the community. Companies like IBM and SAP manage to do it so you can too.

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