Apple targets middle-aged women with its latest OS

Posted by khess on Feb 23, 2012 12:58 PM EDT
ZDNet Consumerization Blog; By Ken Hess
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Apple might be trying to pull a fast one by naming their latest OS X incarnation, Mountain Lion, but some of us saw right through it.

Here’s some oddball tech news for you. Apple apparently is going after a whole new demographic: Middle-aged women with its new Mountain Lion OS X. Apple is no longer just targeting young hipsters, granola munchers, sandal wearers, ponytail sporters or Prius drivers, they’re putting on an extra layer of makeup on OS X, donning their best black mini-dress, slipping on a pair of hot Prada pumps and hitting the town prowling for something a little exotic: MILFs (Moms I’d Like to Facebook).

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Extreme Bad taste ColonelPanik 27 1,199 Mar 1, 2012 9:27 PM

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