Adventures in Self-Publishing: Launching a Promotional Campaign

Posted by Andy_Updegrove on Jan 17, 2014 8:40 PM EDT Standards Blog; By Andy Updegrove
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According to proponents of the Brave New World of self-publishing, there’s never been a better time to write a book.  Really?

They seem to have caught a few ears with that claim, since in 2012, 391,000 new titles – an incredible number - were self-published in the U.S. alone – up an even more incredible 59% from just the year before. For the lucky few, that approach has succeeded brilliantly.

But what about the rest of those authors? The same proponents point out that social media can turn a title into an overnight sensation, and that a self-published author has exactly the same access to social media channels as do published authors. That’s perfectly true. But needless to say, not every author is able to ring the social media bell, or it wouldn’t remain true that the average self-published author still sells only a few dozen books. So what’s the secret? Is it mostly luck, or should any self-published author of a decently written book, well advised and diligent in his or her approach, be able to find an audience?

Follow along as I launch a promotional campaign, and we'll see what works and what doesn't.

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