How to Build (and Not Build) an Author Website

Posted by Andy_Updegrove on Dec 6, 2015 10:43 PM EDT Standards Blog; By Andy Updegrove
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So you've written a book and want to promote it. Sure you know how to build a website. But how about an author website that really works hard to sell books? There's more to it than just HTML

As in every other aspect of learning how to self-publish, there’s an endless amount of low-value (and sometimes downright wrong) “how to” stuff out there, as well as an infinite number of service providers that care a lot about getting your business, but little (if at all) about helping you get business. They’ll be delighted to sell you a formulaic site, take your money and say “good luck” (others are very good, by the way, so shop around). Finding the straight story about what’s worth doing and what is simply a waste of time and money is a challenge and a chore.

In point of fact, having a simple, static web site is likely to have little to no value at all. So spending a lot of time doing it yourself or paying hundreds of dollars for someone else to do it for you will be right up there with buying a press release – an almost complete waste of time and money. At the other extreme, setting one up and going wild with it, but in the wrong ways, may be an even larger, unproductive time sink.

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