It's time to retire the mom test

Posted by Scott_Ruecker on Sep 8, 2007 9:00 PM EDT
Linux.com; By Joe 'Zonker' Brockmeier
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One of the more humorous ad series today is the Geico "caveman" commercials, featuring a caveman complaining about the stereotype of something being "so easy a caveman could do it." Since we don't have to worry about offending cavemen (or cavewomen), companies can safely poke humor at that demographic group and not worry about alienating anyone. However, you might want to think twice about saying "it's so easy your mom can do it."

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Subject Topic Starter Replies Views Last Post
Time To Retire Gender AND Age Tests zenarcher 30 1,575 Sep 13, 2007 11:30 AM

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