Is Mozilla's 2011 roadmap unrealistically ambitious?
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It may be a sign of the times. More and more people who are less and less technically adept, are using Linux and they bring with them their uneducated rules of thumb. Bigger numbers means better, higher cost means more quality, you always need the newest of the newest (also known as updateritis).
If it is a matter of markerting, why not bump the number up to 10 for the next release and accompany it with marketing fluff, which states that the number is justified by the tremendous advances in technology that have been made. Seems quicker than going the route of point releases and mislabeling them as major versions.