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What will the Internet look like 10 years from now? Will it look more like one big pay-per-view channel, or more like an open street fair, or will it be somewhere in between? The answer will be heavily influenced, of course, by the competition between the King of Search and the current desktop market leader. On November 2, 2005, Microsoft announced its most major new initiative in 10 years, and although the announcement was vague, it is clear that Microsoft intends to directly take on Google on Google's on terms: search, services and advertising.
What will really hurt Microsoft in this move is trust. They don't have it. Google's motto is "Do no evil" They are not perfect(broadband over power lines is pretty bad), but they are pretty good. I basically trust Google, but Microsoft has thrown that trust so far away, that it will take years to find it.
Any company that intentionally misleads the public, as Microsoft has in the OpenDocument battle, lacks the integrity needed to survive in business. Oh, that's right! Who needs integrity when you have money?
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