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Who are the Hacker Bloggers?

Posted by Scott_Ruecker on · 1 comment
Linux Journal; By Glyn Moody
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If you look at the font of all wisdom - no, I don't mean Wikipedia, but Amazon - you will find stacks of books with titles likeThe Corporate Blogging Book,Blogging for Business,Blog Marketing and the rest.  Whatever the title, the basic message is the same: if you're in business, you've got to be blogging.  Because if you aren't, you're not"having the conversation" with your customers, which means, in turn, that you're not getting your message out or valuable comments back. In many ways, an open source project is just like a business. 

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Comments (1)

I'm not so sure that rampant blogging is all that desirable. Official corporate bloggers are still all about spewing forth the company party line. There are some exceptions- Sun's blogs were fun because McNealy and Schwartz were deliberately provocative. Then the blogs from lesser-known Sun employees seemed fairly un-censored, and continually contradicted each other- "We love linux and open source!" "Linux and open source are evil, evil I say!" But that's the exception.

Most corporate blogs either do not allow reader comments, or moderate them severely. A real conversation has give-and-take. But then, a sizable percentage of reader comments are junk anyway. As far as getting "valuable comments back", most companies already have a huge quantity of useful customer available that they ignore. Blogs are just the latest hawt fad.

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