Winning Against Linux the Smart Way

tracyanne: I did it by typing "about:cache" in the address bar and then Ctrl+F search for linuxspersonas. 4th hit was the swf. Click the entry and it tells you what file it is on your disk. Then simply copy the file :-)

quote:; tracyanne: I did it by typing "about:cache"........... ::quote

Cool



quote:: Winning Against Linux the Smart Way ::quote

There's an interesting subtext to this statement by Microsoft. It would seem they already see themselves as the underdog, rather than the current market leader. Maybe we are seeing a self fulfilling prediction in action.

I just showed this to my boss, he was blown away..

"If their going to spend all that money just to talk about how to sell around it?" - My Boss

What fantastic use of flash!

Some interesting info in this though:

Market follower/Sales Guidance view states that the herd believes that linux has a lower TCO than windows. Given that this swf is copyright 2006, do we have a clear admission that the GTF campaign failed to convince people that linux was expensive?

From the Market Follower/Persona view we learn that 41% of the herd plan on deploying linux, which is10% above current and projected growth targets as reported in the mainstream IT press.

Coming from MS themselves these are very interesting statements, I'm looking forward to the fallout of this document.

Bedankt voor het bestand Sander!

Interesting look into Microsoft's mindset on Linux.

even the google cache is gone now .... ;-P

You should check out all the "resource" links from that swf. Here's a good one. A PDF from 2005 on how to beat Linux.

https://partner.microsoft.com/download/US/40022056

Within is this gem: Perhaps this is one of the the reasons MS wanted to partner with Novell:

Quoting: Novell/SUSE Linux Distribution Model

Novell has become one of the largest distributors of Linux with its acquisition of SUSE in November 2004. Using its substantial partner ecosystem, consultants, and Linux certified technical support staff worldwide, Novell is poised to leverage the SUSE and Ximian brands in both the large enterprise and the small-mid size business (SMB) market. However, most of Novell’s existing partners will need to go through substantial retraining in order to implement and support the Novell/SUSE distribution. Since most Novell organizations have Windows NT4 domains, they are already familiar with Microsoft software, creating an opportunity for Microsoft to gain market share in this market.

MS wanted a foot in the door with the Novell customers to prevent the NT4 networks from becoming Linux networks.

Quoting:Microsoft is targeting current NetWare customers for migration to Windows Server: there is a near-term opportunity to address the pains of these customers before Novell has a fully articulated and ready-for-primetime solution for them.

That last one is about Suse/Ximian.

"Ken, When a multi-billion dollar corporation begins to train their customers and low-end partners in the art of defending their product, someone is horribly frightened of the competition. You tell your people that these f***'s are on the ropes and if they don't deliver the knockout punch now, they deserve to lose the fight."

Chuck E. Owens - 3-20-07

My boss sent me this link via email early last night. I have the swf put away for historical/hysterical posterity. Will LXer do the same? Good idea methinks.

Oh, and a postscript to aforementioned email:

"Make it a late-day priority tomorrow to get Suse off the Accounting computers here and in Boise. Put Mepis on all of them but Rainie's. She wants Elive. Also, get me the contact info for the guy that develops Elive. If they don't like it, put Windows 98 on until they quit crying. Jenny is sending the nastygram to Novell tomorrow." - Chuck

h

Quoting:Will LXer do the same? Good idea methinks.

I got a copy tucked away on my PC and put a copy up on my webserver (see a few posts above). I don't think it's a really good idea if LXer put it on their webserver. Copyright 'n all that.

PS: When are we going to get more Chuck stories on your blog?

Helios -

Sounds like Chuck knows his way around business.

If Microsoft spent half the time and money they put into developing their anti-Linux strategy into improving their own software(on top of their existing development expenditures), they might actually offer a product to compete with Linux instead of resorting to psychological warfare.

Sure enough, when using their "profile tool" in the flash file (Arigato, Sander-san!) I came out as a Linux zealot.

Looking it over, it certainly does look like a desperation move, trying desperately to convince people of things that they could have discovered themselves (if they were true).

The "find out what version of IIS they're running" is hardly nefarious. It makes perfect sense for them to try to misdirect the "this just isn't working, let's try something else" to "let's try the latest version" instead.

This whole presentation is obviously a holding action. But look at the target audience: Salesmen trying to stop or hold back Linux deployments in their customer base.

So maybe the entire defeatist tone of the presentation is a result, not of Microsoft being defeatist, but of the defeatist nature of talking to the little boy with his thumb in the dyke, trying to get him not to run away for just a little bit longer.

Helios, indeed, More Chuck Stories! This guy is a marvelous case study of someone who really is just trying to get the job done.

What's also interesting is the "facts" that MS offers their sales partners to help them sell Windows over Linux. It's the same lies that they feed the media. What happens if such a sales partner is hit with the real facts and find out MS has been feeding them lies to sell on?

Gee, that one's obvious, Sander. MS will release the Marketing Tips Service Pack. ;-)

Criminal Case in San Jose is to clear either This Friday or the Monday next. Right index finger is poised on the "enter" button. Payload will be the third install of the Ultra-Secret Corp. saga.

And yes. My boss has proven that anti-ms psychosis and the enterprise do mix with very little stirring.

h

Great, I can't wait :-)

Quoting:If Microsoft spent half the time and money they put into developing their anti-Linux strategy into improving their own software(on top of their existing development expenditures), they might actually offer a product to compete with Linux instead of resorting to psychological warfare.

Actually, they are spending so much on the software *cough* development, that they probably can't spend any more. Or rather they can, but it won't make almost any difference (based on some articles on Joel On Software). So I believe they did a cost/benefit analysis and found out that "panic" is the most cost-effective way of spending the money ;)

I just did the Persona test on the Winning against linux the smart way, and apparently I'm an application driven person. It seems that because I scored less than 8 on the transitioning UNIX to Linux question - I scored 1, the lowest because I don't have any UNIX boxes, and I've already moved all my Windows to Linux, and because I scored greater than 5 on Adding Ecommerce functionality to Websites, which is what I do, and greater than 5 on the I am willing to Use Linux on applications............ for improve collaboration aI scored 1.

jezuch, that explains a lot :)

Well basically I don't really fit into their stereotypical persona's. They really needed a Transitioning Windows to Linux question..... but we all know that nobody does that........