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Welcome to Open Source 2.0
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I suppose we could always go back to calling it “free software”....
What's ironic is that free software has become the better choice for business. Open Source might have made some sense back in 1998. The whole thing about software quality, etc. Shallow eyes make many bugs, bizarre cathedrals, what have you.
Business is now familiar with open source software. The enterprise relies on it -- more than many people may realize. For most of them, I would wager, the "free" part matters more than the open source.
Oh sure, sometimes you want to crack open the code for one reason or the other, but, I think it is far more common to deploy free software because it works and because you can use it without jumping through hoops. In other words, you can worry about setting up your systems to serve your needs, not to satisfy your licenses.