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Vista advertising: Not selling Microsoft's value

Posted by tuxchick on · 24 comments
O'Reilly Weblogs; By Matt Asay
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I’ve seen Vista running. It’s very pretty. I’ve talked with some Microsofties who describe how easily it discovers networks and devices on the network (printers, etc.). It’s supposed to be dramatically more secure and stable than any Windows Microsoft has ever shipped. I believe it.


[This isn't a Linux story; I submitted it for its amusement value. Apparently the author has little actual experience with Vista, but even so, he's disappointed with how it's being marketed.--TC]

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Comments (24)

No Vista promotion at all

It's an older story (feb '07) but a fun read nonetheless. What I do find funny are some of the CES 2008 reports that noticed Vista's total absence. Microsoft isn't marketing Vista anymore. At all. They're only promoting the "Windows" brand. Vista isn't even mentioned unless in combination with something else that MS pitches (such as other software or services). "Wow!" is dead and the Vista brand name is damaged goods. Even Microsoft realizes that now :-)
Quoting:"Wow!" is dead and the Vista brand name is damaged goods. Even Microsoft realizes that now :-)
One of the obvious questions from this is How is Microsoft effectively trying to squash uptake of Open Source entities it has no direct stake in??

- If the top observation is verified and continues to occur, then Microsoft cannot outhype its own presumably "failing" cutting-edge product. Similarly, it cannot overhype its less current Windows versions (e.g., XP) and Office suites. - Microsoft could indeed develop and then hype its Nest Big Thing (or a subset of Microsoft's "software or services") to the detriment of Open Source initiatives. What comes to mind here is the hype for the next Internet Explorer to challenge uptake of Firefox. - Microsoft certainly continues its FUD and mudslinging at every chance it can get (as avidly commented upon by LXer contributors including this one!) One could even plausibly ascribe as generating FUD, certain well-defined and publicized court suits in the state of Texas, U.S., against several Open Source vendors on IP-related issues. - Microsoft certainly is attempting to control standards, as aptly demonstrated through the ongoing battle for uptake of its OOXML vs uptake of ODF. - Noted squash tactics that other thread commentators are free and most welcome to bring to the forefront below.

Such entities that Microsoft is actively trying to squash on the OS/distro side of things very likely include the commercial Red Hat and the less-commercial (or free/libre) Ubuntu Linux. Open Source entities that Microsoft are not as likely to directly squash for the time-being would easily be Novell/SuSE and Xandros Linux, following their infamous IP Patent-Protection deals.

As noted in previous posts, Microsoft obviously continues to be on the lookout for weaknesses it can possibly capitalize upon against Google and IBM.

Quoting:"Wow!" is dead and the Vista brand name is damaged goods. Even Microsoft realizes that now :-)
In other words, owners and end-users are tired of broken eye-candy. They just want the damn thing to work right.

Step 1: Insert bootable Linux CD.

Step 2: Reboot.
Quoting:In other words, owners and end-users are tired of broken eye-candy.


The Wow!ners are the loosers it seems.

Quoting:How is Microsoft effectively trying to squash uptake of Open Source entities it has no direct stake in??


OS isn't their biggest thing to market anymore, reading the 'old' Ohio hearing documents. Platform are. Getting .NET on Linux as much as possible, and including as much of their 'proprietary' XML out there as possible. That XML is also serving as protocols between Windows components in the feature I read somewhere. Since they cannot compete on the OS/Office-market on price anymore, they're also aiming at their 'Windows-Live' products it seems. They're trying to move the bloat from the OS to Windows Live (because less people notice it over there and it's easier to keep up to date) it seems. Also, I noticed they failed at least at the portable-music front, and no success on the IPTV front yet either. Their effort to block the successor of DVD (in favour of net-content) by letting the HD war continue as long as possible also seems to fail, because I feel BD has won. They were also betting DRM could provide billions for them (all 'Hollywood content over the net' would supply roaming costs to Microsoft), and this also fails.

Hans advises: Change your stock-strategy from Sell to Dump.

Wrong VIsta is being promoted, after all.

Ah, I love that video :-)
I hate it when there's no direct download link. I hate it even more when there's no *indirect* download link ;P That's because I don't have the bloated and crappy non-free flash player and the videos don't work with swfdec. Flash-embedded video is evil, anyway. /rant
Techsupport: Umm, what did you do to your PC? This isn't the company standard Windows.

DreamMe: Nope, I installed Linux.

Techsupport: But we can't have that. It's not company standard.

DreamMe: It was that or a .44 through the CPU, your choice.

---

On the video, I can understand each person who finally cracks. Even the one that jumps the table and finally gives his coworker what he deserves, although I haven't found the need to do that since highschool.

Cute how the older guy that throws his monitor into the next cube goes right back to typing (without a screen). Too bad so many people take out their frustrations on the CRT, though, it's not like anything is the monitor's fault. :^)

"Oh, and here's your laptop back." "Yeah, thanks."

Is office life like that? I would never be able to keep my cool like those folks in the video. When the computer starts to win here I just go out and run the chain-saw for a couple of hours. Hmmm, maybe I could bring that saw inside? Nah, it is okay I have Linux on my chain-saw.
> Is office life like that?

No, unless you work for the Post Office.

People "going postal" are very rare, but it's instructive to know that it can and does happen.

When technology goes wrong, what can you do? You can't yell it, you can't repremand it, you can't because it's just a machine.

So far, the one thing people can do that a machine cannot do is make the decision, "Ok, today the machine dies!"
> You can't yell it, you can't repremand it, you can't because it's just a machine.

Hmmph. Says you. You just don't know how to threaten machines properly. Of course your yelling at them doesn't work: They don't believe you. Now when I threaten machines, they listen. They know what's happened to those who didn't.
I *have* fixed a misbehaving monitor with a smack. Much to the awe of my non-geeky coworkers.
>I *have* fixed a misbehaving monitor with a smack. Much to the awe of my non-geeky coworkers.

We old-timers also remember those wonderful clicky IBM keyboards of 20 years ago. When the keys would go funky, the standard prescription was to drop them from about 6 inches to a foot.
I have found that threats of reprogramming it with an axe to give acceptable results. Especially since I keep a picture on my desk of having done exactly that to an old dead 386.
You have a picture of an axe buried in a computer?

I GOTTA see that!!
I'll run it through the scanner when I get home.
> When the keys would go funky, the standard prescription was to drop them from about 6 inches to a foot.

The IBM maintenance manual for one of their table-top mainframe printers specified "Raise unit two inches above table surface, release" as one of the first diagnostic steps. It effectively reseated all the printed circuit cards at once. :^)

A good whack does wonders for oxidized electrical contacts. As Dr. Who said, "Ah! Earth technology!" after giving an old spacecraft console a good whack and having it reactivate.
Dogbert, with a baseball bat in his hand, walking away from a busted computer:

"The network is DOWN, but I'm feeling much better."
thanks for the video - put a smile on my Friday

love the guy who is photo copying the screen - very innovative.

been there felt like that.
Nope, even dropping it from 10 miles high won't make Vista work any better.
"I hate it when there's no direct download link. I hate it even more when there's no *indirect* download link ;P That's because I don't have the bloated and crappy non-free flash player and the videos don't work with swfdec. Flash-embedded video is evil, anyway. /rant"

jezuch,

What format would you like that video in? I can try to convert it for you. ;)
Quoting:What format would you like that video in?


Whatever format playable by mplayer *that I can download with wget*. Thank you :)

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