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Brazil often makes Linux-related headlines, the latest being the adoption of KDE in Brazilian public schools. It’s clear that Brazil is enamored with Linux, but why? This is an important question for Microsoft since emerging markets are key to sales growth. Microsoft’s Annual Report 2007 reported that “impressive growth included India, China, and Brazil which all delivered revenue growth that topped 40 percent”, which is much faster than growth in developed countries. These markets are also friendly towards Linux and pose significant challenges for Microsoft. This post is my take on the reasons for Brazil’s fondness of Linux. I speak for Brazil since I was born and raised there, but I think much of this applies to the other BRIC countries and emerging markets in general.
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