Parks Associates' Michael Cai: Business Gets Done in Virtual Worlds

Posted by Scott_Ruecker on Sep 11, 2008 5:14 PM EDT
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Virtual worlds come in all shapes and sizes, says Michael Cai, director of broadband and gaming for Dallas-based research firm Parks Associates. Virtual worlds can be categorized by graphics type (2D, 2.5D, 3D), applications (enterprise worlds, social worlds, entertainment worlds, gaming worlds), and by demographics (adult worlds, teen worlds).

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