Apple seeks OS-jacking advert patent

Posted by Scott_Ruecker on Nov 16, 2009 4:36 PM EDT
The Register; By Rik Myslewski
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Apple has filed a patent application for an intrusive ad-presentation system that requires users to acknowledge adverts before getting on with their work. The recent patent filing carries the unusually straightforward title "Advertisement in Operating System." The described system would be buried deep in a device's OS - so deep that, in the words of the filing, "the advertisement presentation can in effect 'take over the system' in relevant aspects for a limited time."

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