What engineers and marketers can learn from each other
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After many years of practicing marketing in the B2B tech world, I think I've heard just about every misconception that engineers seem to have about marketers. Here are some of the more common:
"Marketing is a waste of money that we should be putting into actual product development."
"Those marketers just throw stuff against the wall and hope it sticks. Where's the discipline?"
"Does anyone actually read this stuff?"
"The best thing a marketer can tell me is how to unsubscribe, unfollow, and unfriend."
And here's my personal favorite:
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