Why the future of advertising is open

Posted by bob on Mar 5, 2017 8:30 AM CST
Opensource.com; By Ajinkya Pawar 		Mail this story
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Sir Martin Sorrell, perhaps the single most powerful person in the advertising industry, recently said that the "new normal" for the global advertising industry is that of "low growth." I think that is not necessarily true—if we examine the underlying assumptions about the source of growth for the industry.

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