Microsoft's Biggest Problem: Too Many Brands

Posted by thevarguy on Jan 30, 2009 2:27 AM EDT
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Take a look at this letter from a Microsoft Corporate VP to the company's partners, and you'll see the biggest problem facing Microsoft isn't rivals nor open source. Instead, Microsoft's own marketing and branding has created too many product names and variants for partners to master. Here's the complete Microsoft letter, posted on The VAR Guy.

Take a look at this letter from a Microsoft Corporate VP to the company's partners, and you'll see the biggest problem facing Microsoft isn't rivals nor open source. Instead, Microsoft's own marketing and branding has created too many product names and variants for partners to master. Here's the complete Microsoft letter, posted on The VAR Guy.

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lol techiem2 3 1,032 Jan 30, 2009 9:43 AM

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