How to Convert Your Facebook Superfans Into Brand Ambassadors

Posted by tracyanne on May 20, 2010 8:18 AM EDT
WebWorkerDaily; By Aliza Sherman
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Last week, I explored the birth of the “superfan” in social media, drawing from the superfan concept at sporting events and pointing out some fan qualities that my company has observed on our clients’ Facebook Pages. This week, I’m going to discuss how to harness the passion of the superfan in order to convert them into an ambassador for your brand.

[Not Linux, but I think there is some interesting insights into how Linux is and can be better (for want of a better word) Marketed - Tracy]

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Subject Topic Starter Replies Views Last Post
Old News gnuisnotunix 2 851 May 21, 2010 3:52 AM
how would you apply this to linux and free software? mbaehrlxer 0 751 May 21, 2010 2:28 AM

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