Keurig Begins Demonstrating Its Coffee DRM System; As Expected, It Has Nothing To Do With 'Safety'

Posted by BernardSwiss on Jul 11, 2014 12:47 AM EDT
Techdirt; By Mike Masnick
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Back in March, we told you about how the famed makers of the Keurig single-cup coffee brewing "pod" contraption was about to launch a new version with DRM. A competitor, Treehouse Foods, was taking Keurig makers Green Mountain Coffee Roasters to court over this attempt to block them out of the market. To say that post got a lot of attention would be a bit of an understatement. Green Mountain tried to hit back by claiming that the new DRM was about adding "interactive-enabled benefits" and safety to the single-cup coffee space. Because, you know, it was so unsafe before. And, besides, who doesn't want more "interactive-enabled benefits" with their first cup of java in the morning?

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