Chip IP designer ARM becomes - or is it arm?

Posted by Scott_Ruecker on Aug 8, 2017 1:48 AM EDT; By Eric Brown
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Chip IP designer ARM Holdings has released a video that rebrands itself as “Arm” and promises to bring “happiness for everyone.” Eleven months after UK based semiconductor IP designer ARM Holdings was acquired by Japanese technology giant Softbank Group for about $31 billion, Arm has quietly rebranded itself with a hipper lower-case “arm” logo.

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