What's up with Mozilla buying ad firm Anonym? It's all about 'privacy-centric advertising'
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Is such a thing possible for an industry that never respected people's wishes? Mozilla this week said it has acquired ad metrics firm Anonym, touting the deal as a way to help the online advertising industry support user privacy while delivering effective adverts. Essentially, Moz has bought an outfit, founded in 2022 by former Meta executives, that among other things helps advertisers and ad networks measure how well adverts are performing and that they are being seen by the right audiences, in a way that ideally preserves people's privacy.
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