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Microsoft's First Seinfeld Ad is a Total Dud

Posted by rsmiller on · 41 comments
DaniWeb TechTreasures; By Ron Miller
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If this is the best Bogusky and his team can do to compete with the highly successful, and should I say, really funny, Get a Mac Campaign, Microsoft is truly throwing its $300M down the toilet because this is ad is pure crap.

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Comments (41)

Wrong Link

The article link goes to the trackbacks page. The actual article is at

http://www.daniweb.com/blogs/entry3106.html
Fixed, sorry for the delay.

Wow

And people have the nerve to still say that MS is innovative??? Vistas issues have proven that MS just copies!

Sony came out with the PS, MS copied with the Xbox

Apple makes money on the iPod, MS comes out with the Zune

Now Apple is doing well with it's ads which are funny and fresh, MS copies.

Mac geniuses are very good and popular, now MS is copying that!

Good lord!

MS can't figure out any original way to grow it's company!

Yes they are making plenty of money with their current customers and the lock in they have with them. But nothing new! Not in decades. Same old BS that is not working anymore. They better just stick with Windows and Office. And try to make more money off dumb Americans and Europeans. Cause the rest of the world is getting hip.

And the fact that they STILL have to pull out Bill Gates to sell product is funny as hell. Bill has 50 Billion and is retired! Seinfeld could not hold his own??

Wow. Pretty sad.
I never said that Microsoft was innovative! Don't tell me about "visionary" Bill.

While he captured a market with bludgeons and brutal marketing tactics, innovation was never in the suite. Digital Research and Netscape beat Bill to that but got beat down in the onslaught. I was doing multiple terminals and interactive databases in DOS while Win95 was struggling with the Blue Screen of Death. There was lots of capable software out there that couldn't afford the publicity that IBM's gift to Gates engendered.

MS "innovation" is one of the great frauds that is going to implode.
Thw message I got from the ad is that Microsoft are planning on creating a new computer that one can eat while one is using it.
lol. So...they are going to release a new computer that you can eat while you use it in the shower?
I saw the ad today.

It was every kind of horrible I've read about it, and then some.

If this doesn't damage the Vista brand even more, I'll be very surprised.
I agree, gus3 -- this has got to be one of the worst ads ever. Perhaps this is what Microsoft is shooting for: Vista's bad, but it glows in comparison to our ads.

Edible computers . . . ewwwwww.
Quoting:Edible computers . . . ewwwwww.


What? The best solution to e-waste so far!
I just saw the ad! OMG! What is it about? Shoes? A butt shaking move by Bill? I totally did not get it at all.
Quoting:Perhaps this is what Microsoft is shooting for: Vista's bad, but it glows in comparison to our ads.


Perhaps the idea is to improve the ads overtime.... see how they grow on you.
Probably we're not the target audience? How many of us might sometime in the next ten years consider buying Vista? Not much I suppose. Maybe the 'real' target audience does get the ad.
[quote]Maybe the 'real' target audience does get the ad.{/quote]

They will. The ads about warm fuzzies. About be liked because you (or they) are nice sweet friendly people.

My boss came back from Teched, he said there were Microsoft people there with Vista powered machines , Macs, and Ubuntu powered machine. The message to techies is that it's no longer about the OS, that Gen Y (or what ever the current label is) don't buy operating systems they buy the blue one or the red one.

The Microsoft ads are not about the operating system they are about making the blue one, look more appealing, and you will see more of this. Jerry never even mentioned the Operating system (and nor did Bil) he equated Microsoft with computer.
This is a great comment by Sam Varghese.

Quoting:Then came Microsoft. There are others who are waiting in the wings as Microsoft, bloated and out-of-date - which company would throw $US10 million at a comedian in order to get people to try software which even a lame dog wouldn't piss on? - slowly suffocates.

I liked the advertisement

7 earlier comments in the full thread.

I was giggling about the OP's "Microsoft is a company that has matured substantially to where it has a good product" comment. I've spend too many years administering both Windows and Linux systems- you can't fool your old Aunt Carla. Windows is poo, and Vista is Jabba the Poo.

The stock installation of Vista Business on my Thinkpad, for one example, chews up over 30 GB. Full installs of Ubuntu and Windows XP weigh in at well under 3 GB each, though with XP you don't get any productivity software. 4GB of Kubuntu on my main workstation includes Gnome, office suites, audio, photo, and video editing apps, a complete build environment, a couple of kernel trees, personal finance apps, a couple of business accounting apps, all kinds of networking and troubleshooting tools, games, oh lordy and wads more.

Now you must keep in mind that for both XP and Vista, that does not include any anti-malware apps of any kind, either. So both performance and disk space have yet to receive their real hammerings.

Anyway. You folks know all this. It's cathartic to say it.

As for the Bill and Jerry commercial, it's not so bad. People are talking about it and watching for the next one. I like Seinfeld, though the main message I took away from the ad is don't let him into your store- he will dribble crumbs, get in the way, and vandalize your inventory. The really funny part is their obvious attempt to put a kindly face on BillG.

Stop me before I start ranting about Service Packs that are bigger and buggier than entire bleeding-edge Linux distributions.
Picture this, as Bill drives off Jerry turns to Tux, who is sitting on the bonnet of Jerry's car, and says "edible computers.." they both shrug.
then the message flashes on the screen "the Future Gnu/Linux, you won't have to eat it."
@TC -
Quoting:Jabba the Poo
- ROFL
Of the putative $30 million this commercial cost, how much went to Bill and how much to Jerry?

I mean, neither of them is likely to work for scale, right?
I finally saw the ad.

The fact that they did something so, shall I say, avant-garde, was completely unexpected.

They didn't seem to be really trying to sell anything or persuade anybody. The message I got was that Bill Gates is willing to make fun of himself.

They didn't jab back at Apple's Mac vs. PC ads. They went their own way.

Maybe a second commercial will be more "commercial," but I consider it an advertising triumph that Microsoft actually allowed this ad to be made and shown.
the message in the tail.

Bill say (or we are led to assume) that they will build an edible computer, the tail goes "The Future, delicious, Microsoft"

The ad is attempting appeal to a none technical mindset, and will probably work, especially as the ads morph.

I still reckon "the Future, Linux, you won't have to eat it." is a good foil.
I wrote this piece and I didn't write it out of bitterness. All things being equal, this ad was downright awful. Now do I think Vista is a piece of crap? I most certainly do, but I could still appreciate the ad if it were good. It's just not. I do like Steven_Rosenber's angle that it's "avant-garde." Yes, I suppose you could look it that way, and I would welcome creativity if I saw any, but what I saw was a company trying way too hard that couldn't get out of its own way.
In the future, Windows will run on a churro. At least that might be what Seinfeld is trying to say.

But Linux already runs on a dead badger:

http://www.strangehorizons.com/2004/20040405/badger.shtml

Once again, Linux is ahead of the curve.
Note to editors: User rosesmith (with a preceding space, how'd they pull that off) looks to be a spamming engine.

Edit: Preceding space seems to have disappeared on refresh.
@NoDough:

As I type this, your nick has a preceding space. I've even seen it on my own nick. It's just an LXer weirdness.
Quoting:Note to editors


Yeah, just noticed, but I can't do anything about it. That's a bit stupid, isn't it? You'd better PM Scott in the future.

Quoting:Secondly, if the ad firm doing this ad (and, believe me, I'd have done an ad this bad for half the price) knows anything about advertising -- and I bet they do -- one of the things you DON'T do is mention your competition


Well, that's interesting (to me). If that's true, it's the reason a lot of Free Software evangelism doesn't work, since it most of the time stresses how it's better than proprietary software. This can be Linux vs. Microsoft, but it goes for a lot of things.

But I'm really glad our brave topic starter did like the add. I kind of predicted that most of the regular LXer-readers are not the target audience of the add, and therefore we "don't get it", but others will. Than at least the $300 million - payed by the hard working Microsoft License buyers - is not wasted at all.
Quoting: But I'm really glad our brave topic starter did like the add. I kind of predicted that most of the regular LXer-readers are not the target audience of the add, and therefore we "don't get it",


Actually we do get it- they're selling dung polish.

I like Seinfeld, and putting a human face on Billgatus of Borg is a slick move. The ads are a bit entertaining, and are very daring for MS. (Anyone remember those creepy perv guys in big blue butterfly suits? Now that was beyond bad.) But my overliteral geek mind still scoffs at trying to present Vista as anything other than the most expensive crud on the planet. What were those billions spent on?

The OP could well be right about "linux will pay a bigger penalty then the MAC".
Now that I've seen the second ad, I continue to think they're brilliant as art pieces, but I can't for the life of me figure out how they a) help Microsoft or b) answer the "I'm a Mac, I'm a PC" ads from Apple.

My wife had to explain the second ad to me. "It's about connecting ... and it's supposed to give Microsoft generally and Bill Gates specifically the credit for "connecting" the world on the Internet.

Yeah, I'm buying that ...

I'd love to see Ballmer in one of the ads, busting a chair or something.
Quoting:I'd love to see Ballmer in one of the ads, busting a chair or something.


Not possible. Don't under rate the Bomber, he is a good shot with chairs. You see it coming, but it is too late. All you remember when you regain consciousness is a swelled head with most of the incriminating evidence gone. Few smudges of blood in inconvenient places and a loose set of replacement teeth to make up for the now missing set you had. I found one mine embedded in the wall, but I could not retrieve it due to be threaten by security types saying it belonged to MS as part of their IP ownings.

By the time I got back with my own flacks and the regular law, they denied anything happened. Moreover, the room was really cleaned this time, but honestly i don't remember if it was even the same building. They clone the inners, that with the concussion it was hard to have a firm grasp on reality ...

© TxtEdMacs All Rights Reserved

Any resemblance to people living or dead and incidents real, imagined or otherwise are purely coincidental is solely due to your over dosing on drugs legal and otherwise. Please refrain from obnoxious assertion, which you believe will lead to large cash rewards (unless you explicitly will cut me a percentage). The rest of you get lost.

I links through to the LA Times, and an article where Microsoft claim it was planned and that the ads were only teasers, and stage 2 is yet to come.
When are they going to pull Vista?
Nice spin- they hype the Bill and Jerry show to the heavens, and then after a couple weeks make a "planned" move to the next stage. Right. Yep. Mmhmm. Sure.

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