The biggest PR clanger in history of the WWF

Posted by theBeez on Apr 16, 2011 10:00 PM EDT
The Beez speaks; By Hans Bezemer
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When the "Save as WWF" campaign was launched, WWF Germany created a Facebook page. I guess they never expected that it would cause so much controversy, because initially critics could vent their objections freely and add all the links and pictures they wanted. Being one of the opponents in that controversy myself I was about to experience their social media tactics first hand. This is my story.

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