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Why Is Dell Hiding Their Ubuntu Boxes?

Posted by dcparris on · 74 comments
LXer - Editorial; By D.C. Parris (Charlotte, USA)
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LXer Feature: 25-May-2007

Visit Dell's home page. Click either the desktops or laptops option. Now tell me if you see anything at all about Ubuntu or GNU/Linux. No? Why is it that Dell hides their Ubuntu option in a menu bar?


Update - Midnight 26 May 2007: Dell's website shows the Open Source PC's listed under "Essential Links" on the left side of the web pages for notebooks and desktops respectively. - dcparris

Update - 01:00 (EDT) 26 May 2007: Dell's website shows the Open Source PC's listed under "Essential Links" on the left side of the web pages for notebooks and desktops respectively. - dcparris



If you visit Dell's home page, you see absolutely nothing pertaining to GNU/Linux, Ubuntu, Open Source - nothing. So you click on the desktop or laptop options for the Home or Home Office, which is what you're probably looking for anyway. But again, no references to GNU/Linux, Ubuntu or any of that. I went to the laptops page, and found 7 Inspiron options - none of which had any remote connection with Dell's Ubuntu offerings. It turns out that you have to know to choose the menu bar at the top of the page (once you've gotten past the home page), to find the Open Source/Ubuntu offerings.



This is one of the big issues many in the GNU/Linux community were concerned about. Here goes Dell, promising to offer GNU/Linux pre-installed, and then practically hides their line-up. Try to imagine some computer novice whose friend said to go order an Ubuntu system from Dell's website. The person arrives at Dell's homepage, and never sees the references to Ubuntu, GNU/Linux, Open Source - nada. Some people won't give up easily; they'll spend some time searching the site. They'll try that menu bar at the top of the 2nd page. But there will be some who go back and say, "I didn't see anything about Linux". Some people won't even make the connection between "Open Source PCs" and Ubuntu. They'll just think someone lied to them.



Overall, I think Dell's Ubuntu launch has gone fairly well. I think some people are pretty excited about Dell's new line-up, and many comments are fairly positive, if not always glowing. I expected the pricing to be a crap shoot, and the reaction has been a little mixed on that point - based on my brief observation. Still, it appears to me that many people are wishing Dell the best in this adventure. Yet, by failing to put even a simple link to the Ubuntu computers within the general desktop and laptop pages, Dell is making it difficult to find them. This is very similar to the kinds of situations cyber_rigger mentioned when he wondered aloud how Dell might purposely botch their offering. Two of his points refer to making it difficult to order the GNU/Linux offerings.



Responding to an inquiry from LXer, Dell spokesperson, John Pope, said that getting the Ubuntu offerings on the front page would be difficult. He also assured LXer that "I have forwarded your concern very far up the line." One would think that a major initiative like this would deserve some time on the company's front page. Still, the very least Dell could do is place a link in the each of the main pages for desktops and laptops. They should place the link in the "Narrow your Selection" box. At the very least, the link should be made available in the "Essential Links" section. By hiding their Ubuntu offerings, Dell has shown the GNU/Linux community that we belong at the back of the bus. Dell is saying we don't deserve the same ease of use considerations as everyone else.



Well, I beg to differ. I have put my name on the line, giving Dell some leeway to show our community they are taking us seriously. For the most part, things have gone fairly well. All I'm asking is that Dell make their site as easy for us to use as for everyone else. That's not asking too much. How about it, Dell?

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Comments (74)

uh?

"Responding to an inquiry from LXer, Dell spokesperson, John Pope, said that getting the Ubuntu offerings on the front page would be difficult."

what does he mean by that? to be fair on the very first page of dell.com the ubuntu flash does appear if you wait for it.

but why can't they just put one simple link under dell recommends windows vista home premium.

just one line a few characters like "or ubuntu linux" - that is all that is needed. no big deal. that way it would help at least define where ubuntu linux fits in their offerings to the average consumer - windows replacement.
Quoting:to be fair on the very first page of dell.com the ubuntu flash does appear if you wait for it
So I'm thinking, "it does?"

Not only does it not come up, I'm not noticing any flash at all. Then it clicks: "Firefox".

I open the site up in IE and there it is, although it's Javascript.

Dell's banner only works in IE.

*blank stare*
Thats a good thing, targeted advertising. Only those already using windoze see the linux ads.

OK that was a stretch.

/me joins SFN with the blank stare.
Edit: Never mind, it does show up on Linux.
The good thing here is that this doesn't appear to be a deliberate action. Just an oversight.

Kind of a big one, though.
Webmaster Ken says, "Hyperlinks are haaaard!"

If you enter 'Linux' in the search box on dell.com, it takes you to a nice Linux page: http://search.dell.com/results.aspx?s=gen&c=us&l=en&cs=&k=li...

Update: Pope tells me Dell is definitely working on this.
>>Update: Pope tells me Dell is definitely working on this.

As hard as JPDell is working on the Google ads, no doubt.

Again, as I mentioned before, don't even expect change from 3 months to 2 years from now.

This used to be called "Moving at the speed of Dell." Now it is not.
Quoting:Pope tells me Dell is definitely working on this.


That's good to hear.

Making mistakes isn't bad. Not fixing them - either through inability or lack of interest - is.
I didn't have too much trouble finding it... from the main page select "home & home office", then select the "desktops" or "laptops" under products to see a link to "open source pcs". It would be nice to see a link in the first column, in the block called essential links.
The only link I saw was in the menu bar. I might not even have clicked up there myself, except that I was looking for some sign of the new offering. I actually found the Ubuntu offering through the links from our forums. But I went back looking as if I was just visiting for the first time. It's great when people actually send you a link. ;-)
New: link on left per meffie. Not there yesterday.
Gotchya! I see it. Thanks!
They have plenty of room on the RH side where they put the little graphic that you can click through on
tracyanne: Disambiguation-wise, at first I thought RH was Red Hat. {chuckle}
Quoting:tracyanne: Disambiguation-wise, at first I thought RH was Red Hat. {chuckle}


That would be nice, if I had to refer to the Red Hat side of the DELL front page

Dell banner rotation

There are several different Flash banners on the front page of Dell.com. If you refresh a few times you'll see them all. Once of them is nice shiny banner than proclaims "By popular demand, Ubuntu has arrived"
Good detective work TC.
Quoting:"By popular demand, Ubuntu has arrived"


Yes, I saw that too, but I wasn't impressed because it wasn't what I hoped for. It should have been

Quoting:By popular demand, Ubuntu LINUX has arrived




How many people actually go to a site and hit F5 just to see all the banners? :-)
>How many people actually go to a site and hit F5 just to see all the banners? :-)

I refuse to answer that question on the grounds that it will mark me clearly as an obsessive-compulsive.
:-)
Guess I'll have to refuse, too.
I grabbed a screenshot after a similar discussion this morning about finding Ubuntu on Dell.com. For anyone that doesn't care to reload Dell.com until it comes up: http://www.imagehosting.com/show.php/678911_ubuntudell.png.h...

Borrowing a page from RMS...

Didya notice their banner refers to Ubuntu as a Linux-based operating system?

That would seem to fit right into the RMS mantra -- Linux is just the kernel!

OK, there's the little matter of no mention for GNU, but maybe Dell is readying DIG/Linux, ie, Dell Isn't GNU.
dino, in all the many threads on this I lost track- do you favor Linux, GNU/Linux, or not care?

Heh, I could go for DIG/Linux. :)
I don't really care, but I use Linux because it's easier to say and most people recognize it.

Besides, in my view, if I'm going to credit them both, it would be Linux with GNU tools, not GNU/Linux.
Warning! Silly comment alert! Warning! Or, to give full credit for what constitutes a Linux distribution, you might actually want to call it GNU/Apache/Sendmail/KDE/ISC/Venema/Trolltech/Mozilla/OpenOffice.org/etc/etc/Linux . Yeah, dino is right. Calling it Linux is a lot easier and less confusing for most people.
The formal name vs. the common name.

Some cats are named Her Most Holy Highness Princess of Persia and All Her Surroundings Including The Domain Of The Domicile Roof and Her Cat Dish and Defender of the Faith.

But we call her "Princess" for short.
Dino: DIG/Linux, huh? Be aware of asking people to DIG-storm Linux. It's against the ToS.

Oh, wait, I'm confused. DIGG Eeuhh Ain't DIG (DEAD).
Hans -

Gently pry your fingers from the keyboard. Take a deep breath. Drink a beer.

Go to sleep and don't set the alarm.

Dream of happy things.

All will be better in the morning.
I usually call it whatever the distro maintainers call it. Whatever they call it is the official name.

My Thanks to DELL

14 earlier comments in the full thread.

YES!! I would like to thank Dell!!

Maybe this will start a trend and corporations will actually listen to their customers like Dell has listened.

Again many thanks.
Just in case the Dell folks are reading this, I'll add my voice to the thanks. Good work. Unfortunately, the system I wanted isn't on the list yet (hey, I'm partial to AMD processors, what can I say). I assume it probably will be eventually...

Unfortunately my current home machine died Monday night. I'm back up operating on a backup machine (actually, at this precise moment I'm on vacation, and I'm posting from my work machine, which uses Windows since the company only supports a Windows based VPN solution), so I'll need to order a new machine when I get home. That means no Dell for me at this time. :(

Fortuantely, lots of folks as me for advice on what machines to buy, so I can now recommend Linux machines from Dell. :)
@JohnPatDell, so when can I expect to see Linux computers advertised by DELL Australia?
Quoting:@JohnPatDell, so when can I expect to see Linux computers advertised by DELL Australia?


Or Dell Poland?
The dell.ca website has no mention of Ubuntu pcs, Linux pcs, or open source. I hope it's jsomething they will be fixing shortly.

Someone I used to work with had bought a Dell pc through Dell.ca and was suprised to learn the pc would ship from Texas. Either that, or the CSR he was talking to about his order was in Texas.

He had assumed since he went through the Dell.ca site that things would be handled here in Canada.

numbers: I can speak from experience that that is an evolutionary thing with Dell, and most corps.

Historically, significant amounts of Dell PC's have shipped from the Texas HQ.

That has been changing over the years. Plants have sprouted in other parts of the world, but Logistics, Manufacturing, Customer Service, and Sales are very different departments. Not to mention Marketing.

Some may called it globalization, but I just see it as business.

In my time at Dell I worked in Texas only, but I worked with Dell employees, offshorers, outsourcers, and partners in Panama, England, Ireland, Germany, Canada, India, China, and Tennessee, Utah, Alabama, Idaho, Oklahoma, Washington state and Massachusetts.

But that is just off the top of my head.

Keep in mind that Dell historically has done most of its business over the phone, thus has a very very sophisticated phone system, larger than many countries phone systems I'd bet.
Quoting:Have IBM, Novell, or HP done this? As far as I know, they have not even tried.


Yes they did, but not for consumer systems. They all pushed quite hard for the stuff that goes into their blade servers. Fortunately for us, blades share a lot of hardware with modern laptops. Why do you think Linux works so well on laptops? Aside from the video, wireless and in very rare cases a NIC, everything that goes into a laptop "just works" with Linux and has done for years. Ofcourse, to fully enjoy Linux you need that video and wireless as well. Those are the last few hurdles. But all in all it took the Linux community less time to get your average laptop hardware supported than it took to get desktop hardware supported a decade ago.
Traceyanne & Jezuch -- Wish I had the answers you're looking for. We're still working out our overall Linux plans and there's nothing definitive at this point to pass along. What you've seen this week for the U.S. market is the result of more than three months of 'round the clock work, which is a remarkably short period of time from our perspective.

Until we know more, know that your messages have been received loud and clear.
@JohnPatDell: In that case, add The Netherlands to the list of interested countries.
Finland, too. I want a new machine this year, and am looking for a high-end laptop that preferably doesn't come with Vista. Being able to show support for Linux by buying a Ubuntu machine would be a plus. A Kubuntu or Ubuntu Studio one even more so.
It may be interesting to note that exactly because this community is so often what we might call "whiny" that some good things happen in the end. If no-one whined where would the pressure come from? If we didn't make requests, pose doubts and question what Dell was actually doing I think it is possible we wouldn't get all that we are now getting.

Dell has been probed and so far it seems to be passing the test. The only thing I see spoiling the grade a bit is Dell's new alliance with Microsoft (which formally validates Microsoft's patent claims), although the technology world appears to know full well that Microsoft doesn't have a case...

Still, I will join in thanking Dell for listening and offering what we asked for. It's time to give them some pat in the back, after the rough period of critiques... until next time. ;)

>(which formally validates Microsoft's patent claims),

I haven't seen the terms of Dell's "new alliance" with Microsoft, but am hard-pressed to imagine how it could possibly validate Microsoft's patent claims. It certainly seems to buy into the marketing angle: that customers want assurance that they can deploy software without undue worry. That doesn't seem like a major revelation.

I do know that Dell has had an "old alliance" with Microsoft for years. Microsoft is a major vendor to Dell, and the two companies are in that classic conumdrum:

"Owe the bank $100,000 and the bank owns you. Owe the bank $100,000,000, and you own the bank."

Each company is too important to the other's business to ignore.





@JohnPatDell: In that case, add Belgium also to the list of interested countries.

http://map.ubuntu-be.org/index.php

;-)
http://dell.com/open, "dell dot com slash open" gets us soon to the Linux devices after jumping over than other OS we can finally choose Linux.

Thanks Dell.

I will hold off purchasing my first laptop until you sell in Canada.

Has anyone here bought one? Any reviews?
pogson:

I have purchased one for my daughter (see above.) An estimated ship date of 6/8/07 is shown, and its current status is "In Production."

I will probably post a review, but it will be unique. I have no intention of opening the box. I want my daughter to do that for herself, and have the experience of getting it up and running. I'll only become involved if she asks for help.

So, my review will be mostly from the perspective of an observer.

My daughter is not a computer person. She doesn't care how it works, she just wants it to work. She has some limited exposure to Ubuntu, because my home computers are always running Linux in one form or another. So, it won't be entirely new to her.

Should be fun.
" I will probably post a review, but it will be unique. I have no intention of opening the box. I want my daughter to do that for herself, and have the experience of getting it up and running. I'll only become involved if she asks for help.

So, my review will be mostly from the perspective of an observer."

That would probably be the best review of all.Finding out how someone with little or no linux skills deals with Linux preinstalled.Both of my kids (one in college and one in her last year of H.S.)both can use linux but when it comes to any kind of problem,it's dad to the rescue. I'll be looking forward to reading about how things went.
Quoting:So, my review will be mostly from the perspective of an observer.


That sort of review will give us a much better idea of how well Linux on DELL will go down with non techie users. You daughter's impressions would be very useful too.

I take it that 6/8/07 means the 8th of June and not the 6th of August as I read it.
Quoting: So, my review will be mostly from the perspective of an observer.


I'd like to see that sort of review for Vista.

**rolls on floors, gasps for breath**
Quoting:I take it that 6/8/07 means the 8th of June and not the 6th of August as I read it.


Yes, you are correct. My apologies to the non-US crowd. I didn't think about how provincial date formats can be.
That's why I usually mark my dates (in filenames etcetera) as YYYY-MM-DD. It's above ambiguity. Another reasonably good way I read is to assume that dates spaced with slashes are US MM/DD dates and the ones separated with dashes are DD-MM. Works most of the time.

Just noticed one thing

Is it normal for Dell to offer Ogg videos, or did that come with Linux?
They've been there for a while now on the direct2dell page.

Is Dell Hiring?

"Dell spokesperson, John Pope, said that getting the Ubuntu offerings on the front page would be difficult."

I assume that means that Dell doesn't have anyone - at all - that can code a web page change for them. That's so sad. The good news is that there are thousands of available web developers that could make the change (in about 5 minutes) for them.

So Dell, all you have to do is ask; we'll be happy to fix your "difficult" problem.
>>That's so sad.

You should see the intranet pages. Oh man.

>>(in about 5 minutes)

You should see the paperwork.

A favorite anecdote: Clicked on an external support.dell.com link from inside Dell. Obviously in error, as the Dell caller pointed out from outside. Clicked and e-mailed webmaster. Response: Call internal Help Desk if you're having difficulty using your web browser.

Stuff like that *immediately* makes you give up trying.
Macemoneta: The problem is Dell's marketing folks wanting to give up real estate on the home page for something like this. That said, I can live with the Ubuntu flash ad. I think that's pretty fitting. At least they *are* advertising this. :-) My guess is that they are trying to minimize how much they make available on the home page - wanting to pull you into their site. I get that.

Dell Website Navigation Solved: Look Under Essential Links

This link is for their notebooks (The same goes for their desktop page though): http://www.dell.com/content/products/category.aspx/notebooks...

I have also edited the story to note the website navigation issue is solved!
I could find no mention of Ubuntu in that link. I used the search box looking for "Ubuntu" and found the following link:

"http://www.dell.com/content/topics/segtopic.aspx/linux_3x?c=us&cs=19&l=en&s=dhs"

I had to put it in quotes because the hyperlink function truncated the address.
Dell Financing Windows Vista Still Looking for Windows XP? Open-Source PCs Gaming Awards Find a Dell Direct Store Free Email Updates Notebook Skins

These are the links under Essential Links I see nothing that implies Linux or Ubuntu or anything other than Microsoft.

Hang on yes I do "Open-Source PCs" but only because I was really looking for it.

It's not at all obvious, and it seems to be the only link, there's no flashy graphics like the bit that says

Still looking for Windows XP? More Details

How about

Looking for Ubuntu Linux? More Details

With an Ubuntu or Linux graphic, that would help.

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