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Does Linux Need a $300 Million Ad Campaign?

Posted by Scott_Ruecker on · 11 comments
Linux Journal; By James Gray
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Microsoft is now spending $300 million to counter Apple's "I'm a Mac" ads. Does Linux need its own ad campaign? It has been fascinating to see Microsoft roll out its (can you believe it!!) $300 million ad campaign, the one that counters the now famous and effective “I’m a Mac” ads. With those ads, the Apple folks have done a great job of defining a narrative for Microsoft and, in the parlance of advertising, affecting their brand image. The top dog at Microsoft for managing the brand image of Windows said “[Apple has] made a caricature out of the PC.” Given the stakes in the marketplace, Microsoft had little choice but to invest a ton of resources and get their own message out into the public realm.

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Comments (11)

it does need to be promoted more and better.
I'd estimate that at this point a $3 million campaign would be as effective as Microsoft's $300 million one. There's a wide open untapped market to reach, so the effects of even small amounts of advertising could be enormous.
I agree, we don't need as much as MS, but we need something.
Jerry Seinfeld got ten mil. I'll do it for one, and use the other nine to hire all my LXer chums. We're cute and appealing and irresistible.

We are too.
iunno Sander, you look kinda crazy in that pic.... :P
Its his Birthday, he's allowed to look a little crazy, for today...

Crazy is bad? Since when?? :)
One good Lindependence team in each state here in the usOFa would be worth much, much more than $300,000,000.

You folks in other countries can do what is right for your country, but DO.

It is all trickle up now days.
< salute > Thank you, sir. < /salute >

Permission to speak freely, Colonel: Other countries -- especially in Europe -- can teach those of us in the English-speaking part of the North American continent a lot about promoting Linux.

For example, yesterday (10/25) -- while we held Lindependence Portland in Beaverton, Ore. -- about 20 or so cities in Italy were doing the same thing, and "Lindependence-type" events seem to be far more frequent and common there than they are here.

The long and short of it is that it would be great to have Lindependence "teams" in all states (U.S. and Mexican) and in all Canadian provinces.



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