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Linux Marketing Campaign Seeks $350k in 40 Days

Posted by dcparris on · 157 comments
LXer - Linux News; By D.C. Parris (Charlotte, USA)
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LXer Feature: 11-Apr-2007

Linux marketing project hopes to raise money in 40 days to sponsor an Indy 500 race car.

The process of building a new Slackware box for my wife's use; a new Slackware 11 system.

This article on Digg

Lobby4Linux announced an ambitious project to raise $350,000 or more to sponsor "Team Linux" with a big logo on the side of an Indy 500 race car. The Tux 500 project combines the efforts of volunteers at Lobby4Linux, Bob Moore, a visible GNU/Linux administrator, and Acceleration Marketing to sponsor the race car. If the group raises the money in 40 days to become a primary sponsor, the Linux name stands to reach millions of households. The Team Linux effort is not about marketing Red Hat or Novell to IT professionals; it is about making GNU/Linux a household name.



Contributors will be eligible for prizes, such as a trip for 2 to the race, pit passes, ipods and computers, depending on the contribution. Additionally, the project will be selling bumper stickers, t-shirts and coffee mugs to aid the fundraising effort. The project has a fall-back plan that involves lower-levels of sponsorship, but still significant recognition. For instance, a logo could grace the hood of a car, or smaller logos might be placed elsewhere on the car. If the project raises more than necessary, they will use the excess funds to make a bigger splash. Additionally, the project is being audited by members of the GNU/Linux media.



Historically, GNU/Linux has been marketed through word-of-mouth to end users, many of whom have never encountered GNU or Linux prior to a friend's introduction. The approach wins a handful of new users at a time when successful. The GNU/Linux community, however, needs to reach the masses. With no mass-marketing effort, the average computer user still doesn't know what GNU/Linux is, let alone to ask for it. Thus, major retailers use the excuse of no demand to reject requests for computers with GNU/Linux pre-installed. Since vendors are not willing to give people a choice, it is imperative that the GNU/Linux community reach beyond word-of-mouth advertising.



So far, the community reaction at LXer.com has been enthusiastic, with LXer readers offering suggestions for bumper stickers, t-shirts and other individual-level contribution ideas. If the idea catches on with corporate sponsors and individuals alike, at least 5.5 million television viewers - not counting print media audiences - could be seeing Team Linux on the Indy 500 track. That kind of audience could prove a boon to computer retailers, including Dell and HP, selling GNU/Linux pre-installed. Corporate players typically look out for themselves, and the larger community of around 30-40 million GNU/Linux users will need to pitch in. All that's needed is less than a $1.50 from 350,000 community members.



The importance of a good marketing campaign cannot be understated. Firefox realized its greatest marketshare gains in the wake of its first major advertising campaign - also undertaken largely by the Mozilla community. Although the Tux 500 team is hopeful that major corporate players in the GNU/Linux community will pitch in, it could, theoretically, succeed on the one-dollar (actually, $1.34 for Paypal donations) contributions of 350,000 community members. However the community plans to support the project, they'll need to get started soon. They have 40 days to meet the goal.

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Comments (157)

Thank you Don

13 earlier comments in the full thread.

Maybe I should put on my 'STUPID' sign, but I can't find Don's article on digg. Anyone else able to find it?
I can't find it either.
Here is the correct link - BE SURE TO ADD the "http://" in front:

digg.com/motorsport/Linux_Marketing_Campaign_Seeks_350k_in_40_Days
Sorry, all I get is a "Oops, what you're looking for isn't here!" error page.

Are you able to find it on digg, Don?
If you search under linux, it should show up on the first page.

For whatever reason, url's don't seem to be working. I'll give it a try and see if I have any better luck:

http://www.digg.com/motorsport/Linux_Marketing_Campaign_Seek...

Added: Nope, sure enough, the link above doesn't work, even though it was cut and pasted from the digg page. They're obviously doing something to block direct links. The story is currently the 12th story returned when search for linux.
I found it by searching for dcparris.

Weird. The link on the search page is that link.

http://digg.com/motorsport/Linux_Marketing_Campaign_Seeks_35...

So why does it not work externally? When I click on it at digg and copy and paste it it loads fine.
I have found it with no problems twice.
It's in the NewsForge Newsvac: http://www.newsforge.com/

It's also being carried by Linux.com (their newsvac thingy) and VarLinux.org.
aha! It's the old Lxer adding a space in the url glitch. It's adding a space right after 359k
> It's adding a space right after 359k

Yep. Sure enough, when I mouse over the URL, I can see the space there. Any chance someone at LXer could take a look at this bug. Yes, tinyurl can fix it, but it shouldn't be necessary.
Testing:

http://digg.com/motorsport/Linux_Marketing_Campaign_Seeks_35...

Worked in Preview. Now posting to thread.

Editor's Note: I have posted an e-mail to Bob about the URL issue.
The space is still there.
Yes. That's what I posted to Bob. I should have been more clear on that.
Ok, I've totally had it with this link error. Therefore, I've been so rude to add a 'Digg it' link to the lead of the article, just like I did to James' slackware article; please look at our 'Features' link for a view:

http://lxer.com/module/newswire/lf/ If the Digg-links in the leaders are a problem (for anyone, for whatever reason), please let the LXer team know (this thread is fine), and if we agree because there's a valid reason, we'll remove it. I've included an ALT-tag.

BTW at the moment, my PayPal license is revoked (multiple wrong password entry). I really have to send those people a copy of my passport, because I really want to make a donation!
Bob just reported that he has fixed the bug, including retroactively fixing the current broken links. :-)
Indeed, I can confirm I just noticed magically all links above just started working. Now, isn't that wonderful?
It looks like it hit the front page.. :-)
Makes me sick. I never even got to see it on the front page. I do see it got 120 diggs though. What a day!
"What a day!"

I will end this with the way I started it...you have my deepest thanks and my gratitude Don for all you are doing for this effort. Lots of you guys don't know the hell Don has went through getting this thing out there. He could probably use some sleep.

H
It's 10:46 by my watch right now. I just woke up. ;-)

Helios, you're welcome.

Supplimental Advertising

It would be great if we can the big Big names in linux, and maybe some small names to broad cast linux commercials during the event as well, especially for desktop linux (Dell this could be you). That way viewers will hear the name and then find out what it is.

I think the Novell ads that parody the mac ads would be a great thing to run during commercial breaks.

Maybe if some of the distributors on the database could get some money together to run an ad.

This can be really cool.
As far as the distros go?

Let's see if this works:

http://blog.lobby4linux.com/archives/131-Like-your-Distro......

We are in contact with the "big boys" now.

Ken
helios that is a grand idea.
Yes, brilliant idea. Noting move Linux users into action like a good distro war :-)
tell you what i could use though brethren...some help getting this put into all the "general" or "off topic" boards on the distro forums. THAT's where this will work...we don't have alot of time for this to seek its own level.

thanks a bunch.

h
> a good distro war

I'm sure there would be a lot of passion if "Boycott Novell" were one of the options.
I might be able to write this up.
I can hardly wait Don...it would be worth paying for.

So WRONG! Thanks, but no thanks.

19 earlier comments in the full thread.

It's fun, and it reaches a lot of people. I say go for it- it sure beats sitting around complaining on forums!
"It's Ethanol this year."

This race bought to you by the lobbying muscle of Archer Daniels Midland.

>>"It's Ethanol this year."

>>This race bought to you by the lobbying muscle of Archer Daniels Midland.

No, no and no. You weren't listening closely enough. Must be the accent....

The actual statement was "It's Ethyl an' all her kids" waitin' tables at the snack stand this year.
Looks like Dino is the only one paying attention. She's a gassy ol' girl, but I love her anyway. and her brood. Good eye dino.
dino likes them waitresses ;)
> dino likes them waitresses...

Why is this beginning to remind me of a Warren Zevon song?
I was thinking Arlo Guthrie *grin*
Hmm. I was thinkin' Warren Peace.
Quoting: People will be murdered tonight somewhere, it still doesn't justify me holding the knife.


Something you want to confess to?

The way it seems sometimes, the best vehicle to promote Linux would be a balloon. Then we put a couple of folks from Novell in the basket to keep explaining about why signing agreements with MS is good for us, in order to keep the balloon aloft. A large hot air balloon with a huge tux on the side would be seen for miles. But I don't suppose there's quite the same testosterone dripping machismo attached to a balloon as to a racing car.

I'm inclined to agree with magicfab in principle. Cars are appalling. Over three thousand dead a day, every day, from accidents (globally). Rising levels of asthma and lung cancer that cannot be explained away by "passive smoking". Mountains of rusting unwanted scrap the world over. Choked cities where air quality is now starting to kill in the summer. Journeys that pile stress onto people as they try to navigate a road system that can barely cope with the traffic levels.

There are other sporting events to think about (as well not instead). The Americas Cup, various Golf Tournaments, the World Cup. All great places to think about getting the penguin seen.

Perhaps some sort of fund to which people could contribute which could then finance advertising Linux in sporting events in general. (I realise that for some sports the amounts involved are astronomical) but seeing as how we live in such a sport obsessed culture, any advertising is good.



> There are other sporting events to think about (as well not instead). The Americas Cup, various Golf Tournaments, the World Cup. All great places to think about getting the penguin seen.

Pollution aside, what an exciting view of life.
I will never confess!!
rijelkentaurus ---

Hmmmm. I note that you don't say you didn't do it....
It seems to me magicfab just wanted to blow off steam, rather than engage us in thoughtful discourse on the environmental impact of racing. I haven't heard a peep from him since his OP.
according to google, magicfab does a fair bit of Linux support and advocacy. Still, these seagull-style posts are a bit annoying.
magicfab does a fair bit of Linux support and advocacy.

Seems to be true, with caveat...It would appear that one must attend or claim the Al Gore School of thought and Philosophy your Alma Mater prior to being accepted into this branch of advocacy.

To coin his phrase...

I don't think so.

Cheers back at you from my 11 mpg 1 ton Ford RedNeck Express Cowboy Cadillac, stripped of all emission control/trusted computing tattle-tail equipment. Lord how I love the smell of unfiltered vehicle emissions in the morning.
Quoting: There are other sporting events to think about (as well not instead). The Americas Cup, various Golf Tournaments, the World Cup. All great places to think about getting the penguin seen.

Perhaps some sort of fund to which people could contribute which could then finance advertising Linux in sporting events in general. (I realise that for some sports the amounts involved are astronomical) but seeing as how we live in such a sport obsessed culture, any advertising is good.


The only problem is they won't be seen by as many people as the Indy 500 will be. The Indy 500 is the largest single day sporting event in the WORLD...I'm not making this stuff up...you can look it up. Indy is seen by more people worldwide than any single day event in the world. Why WOULDN'T we want to advertise there? Why wouldn't Linux and a feature story on how the fundraising went to get Linux there be something good for the community?

Take this as an example...you're a businessman and you sell widgets. You have the opportunity to get your widget advertisement onto a Indy car for 350k. The ad revenue that you generate from said widget advertisement is well over 500k for race day and about 150-250k for qualifying rounds during the month of May. Would this be a wise investment? If you say "no" to these types of deals too often, your business will go the way of the dodo bird...extinct and fast.
If you say "no" to these types of deals too often, your business will go the way of the dodo bird...extinct and fast.

To paraphrase one of my co-founders in this project:

This will either be linux's finest hour or biggest embarassment. Too many people are poo-pooing this idea out of hand without giving it the thought you have. It's too bad that they don't see a buck and a half from a fraction of this community will make it happen. Hell, I'd give a buck and a half just to make me shut up.

h
Time for a concise, insightful summary that leaves everyone gasping in enlightenment and admiration:

1. If you don't like the Tux500, don't support it. Duh. 2. If you do think it's a cool idea, money talks. 3. Dropping a stinkbomb in a forum you've never visited before, then never coming back for any follow-up is low-class.

I have spoken.
Quoting: 1. If you don't like the Tux500, don't support it. Duh.


I have found that most people are more willing to poop on an idea than to support it, or to find better alternatives. Yeah, if you don't like it (and it's not something that will negatively impact you), then STFU. I get tired of too much "that ain't gonna work, you so stoopid!" floating around.

GNU/Linux needs some exposure. Around here, folks often ask me what Linux is when I tell them it's what I use on my PC and my home server. They haven't heard of it. (Of course, around here I can say "Red Hat" and they know that, but I'm about 70 miles from their headquarters.) A guy at a client of mine is very happy that he doesn't have to use MS software...because he has a Mac. He hadn't heard of Linux, and he's surely unaware that he's as much under a proprietary thumb with OS X as he is with XP or Vista. Any exposure (like that article at indy500) is good exposure. Like they say, "There's no such thing as bad publicity."
Quoting: rijelkentaurus ---

Hmmmm. I note that you don't say you didn't do it....


As there is no evidence....

Make it Champ Car sponship and I'll donate $100

9 earlier comments in the full thread.

Just to enlighten everyone...

The Indianapolis 500 last year generated more TV exposure value for team sponsors in a SINGLE RACE than the Champ Car World Series did for its ENTIRE 14 RACE SEASON. This fact has been documented by Joyce Julius and Associates, the recognized research industry leader in the measurement of TV broadcast exposure value for motorsports sponsors.

Their research results showed that 29 Indy 500 team sponsors received over $1/2 million in exposure value just during the live TV race broadcast alone. This doesn't count the 20+ other broadcast hours of practice and qualifying during the month of May, not to mention national and international web and print media exposure.

So we should sponsor a Champ Car instead of a car in the Indianapolis 500 because...????
1. ^^^^^ helios - you' wrong - I've donated to Hole in the Wall Gang (a Champ Car supported charity) and personally contributed to & raised approximately $3000 for medical research in charity go-kart races that I've participated in.

2. ^ bundy - You quoted JJ&A as saying that last year there was a "$1/2 million in exposure value" for the "29 Indy 500 team sponsors". You should probably know that the 'missing' 4 cars in the field (I thought it was 3 but whatever) had NO sponsorship, and that the figure there is based on TOTAL exposure time / # of cars with sponsors -- NOT a $1/2million worth of exposure for each individual sponsor. The cars shown on tv and that had their names repeated on air were the cars in the lead, cars crashing, and - Danica Patrick.

You probably shouldn't sponsor a Champ Car instead of an Indy500 entry because I'm sure it would still fail, but I guarantee you there'd be more people interested in the idea that anything to do with Tony George's Indy Racing League.

3. The kicker of this whole situation - I know my stuff, and 3 days ago when I said "by the way, $350K gets you sponsorship of someone like Stephan Gregoire's car" - I had NO IDEA that that was who was actually being considered. Imagine my surprise today then when I saw a link to a story on the front page of Indy500.com that goes into a little more detail about this Linux-car effort and IT IS STEPHAN GREGOIRE that is being considered! Haha - not knocking the guy but I have to laugh: the team Gregoire hopes to drive for and that Bob Moore wishes to have Linux users' sponsor money go to is Chastain Motorsports.

What the story doesn't mention is that the last time Chastain Motorsports ever took part in an IndyCar race was in 1998 - with Gregoire at the wheel (the article did however mention he drove for them in '98). Nine years ago, IRL IndyCar was quite a different scene to what it is today: there was no Team Penske, no Andretti-Green, no Chip Ganassi, no Rahal (they were all still in CART at the time). It was a bunch of low-budget teams and no-name drivers - in fact, Eddie Cheever won the 500 that year so enough said. Gregoire finished 17th that year - I dread to think what 9 years away from the sport would net them this year. They'll probably just be thankful if there's no bumping on "bump day" again this year.

And by the way - that pathetic no-name field in 1998 drew a tv audience of a 6.0/19 share (5.4million households). Last year's race - with all of the above mentioned teams and "big-name"(they're not) drivers (inc Stephan Gregoire and Danica Patrick!!) drew.. a 5.0/14 share.

That's still a good number of eyeballs - but a far cry from the 9.4/28 share it drew in 1994 and before. Indy ain't what it used to be.

In conclusion: there's probably far better & longer-lasting ways of spending your money and getting exposure for Tux. Not sure what they are - am just saying.
TOP2percent - You complain about the team and driver, but very conveniently fail to mention that the article you cite is almost entirely focused on...LINUX!!! Imagine that? You want to talk about racing, but we just want to get the Linux name out.

LXers - read the article for yourself at http://www.indy500.com/news/story.php?story_id=8602 and see if I'm mistaken.

The Tux 500 program is a means to an end. You can debate all you want about how to spend marketing dollars to promote Linux, but judging from the exposure in this article, published by a nearly 100 year old, globally recognized sporting institution, it looks to me like this marketing program is working pretty good so far.

And the car hasn't even hit the track yet...

I was hoping we'd get Ricky Bobby.

Just to repeat a point I made elsewhere. This is more than a matter of finding the best way to promote Linux. It's a matter of actually promoting Linux, which is an entirely new concept, and however it will be done, it will be effective because it hasn't been done before. Hopefully there will be other promotions in the future. We can make a list in a couple years and figure out which was most effective.
Hopefully there will be other promotions in the future. We can make a list in a couple years and figure out which was most effective.

Bigg, we've had our differences of opinion in the past and thats all they have been is friendly differences...but this time my friend...

You couldn't have hit it any more square on the head. This is EXACTLY what this is. This is just the starting gate. From here, its onward and upward. People who are making fun and running down this effort have got to be just ate up inside that it is actually beginning to work. There is some real jealousy here and I couldn't be more happy. This is killing some folks who thought it would last 48 hours then disappear. In fact, that was said on a certain website a certain poster here visits often.

gotta love it...and they act like this is done without lost sleep, tons of Maalox and tons of time away from family. It makes me wonder if they would make the sacrifices for this community. I somehow have to think not...but hey...I could be wrong. It has happened on occasion.
I am definitely interested in seeing who actually supports the project. But yeah, it's all about getting GNU/Linux out there - something no one has attempted to date. It's about time someone did, which is one reason I'm helping the way I am.
^^^ bundy - wrote: "You complain about the team and driver, but very conveniently fail to mention that the article you cite is almost entirely focused on...LINUX!!!"

No, the article there talks about the team, the driver, 1 paragraph on Linux as an OS, then on to Bob Moore's idea and his efforts to put the idea into action, a mention of Tux as mascot, and finally the monetary goal of the sponsorship drive.

There you go - you guys should be happy - you've already got more ink than you would have if you did nothing. Refund everyone their donations and it didn't cost you anything except the domain registration & hosting fees.

THAT's what you call smart, cost-effective marketing. Bob M - Larry Cahill would be proud!

This is a nice idea but a horribly, HORRIBLY thought-out and far-too-late in the day effort to be taken seriously. At best, you'll reach the minimum and get a small ($25k) sticker on the car -- but with some actual forethought, actual MARKETING IDEAS, and actual PLANNING put into capitalizing on the exposure -- not to mention starting it off in the off-season instead of giving yourself a scant 40-day window -- you would not only be much closer to your $350,000 target but would & could have achieved far more in actually promoting Linux, which is after all the goal.
So, Top2, tell us all about the effective campaign YOU'VE got going.

Names in front of cameras, mention in the press, etc -- they sure beat the heck out of "Lin-what?"
dino.....

Sound of abrupt and screeching brakes...how fitting, LOL
helios -

I haven't put my piddly ten bucks in yet..but I will. The Paypal account is actually my wife's -- I don't even know the password.

Vroom, vroom, man.

Doing something isn't always better than doing nothing, but doing something is always better than never doing anything.
The word "Linux" appears in the Indy 500.com article 19 times (NINETEEN TIMES!), plus it explains that some Linux users are so passionate about it that they are willing to dedicate their own substantial time, money and effort effort to help spread the word.

And TOP2 is still trying to convince us that the article is really not about Linux...
Quoting:The Paypal account is actually my wife's -- I don't even know the password.


PayPal is a problem for me too (at the moment, but that's because of my own lazyness after too much wrong password attempts, the thing is blocked at the moment). Isn't there a SWIFT bank account? Then I could donate this evening.
Quoting:PayPal is a problem for me too


Me three. I have some money for donating purposes stuffed away in a good friend's PayPal account but I use it so rarely I forgot the password. I've been nagging him for the details and donate as soon as I get it.
Helios,

I don't really watch the Indy500 myself, so I don't know much about the drivers other than Dale Earnhart Jr.

What are Stephan's rankings? How many wins does he have? Are we likely to get a lot of screen time?
What are Stephan's rankings? How many wins does he have? Are we likely to get a lot of screen time?

That depends on three possible outcomes.

If he wrecks

if he wins

if he wears a dress

You don't know it yet, but YOUR press time comes Friday. It's been hard to keep my mouth shut.

He has, in fact done at least one of those three. The fact that he straps himself into a car that he purposely aims down a track at 230 miles an hour gives me reason enough not to care. If he has the buntobees to drive a car at that speed with nothing between his head and a concrete surface bu a layer of fortified plastic, I don't care IF he wears a dress.

I ain't screwin' with him.

h
> What are Stephan's rankings? How many wins does he have? Are we likely to get a lot of screen time?

1. He's not a current driver so he doesn't have any current 'ranking'.

Stephan quit open-wheel racing after the 2001 Indy 500. Prior to Indy, he suffered a loss of confidence caused by a season-opening wreck. He found himself not comfortable with his cars and retired himself early from the following 2 races due to this - and was so nervous about the next race (the 2001 Indy 500), he told his team owner to find another driver. He switched teams hoping it would restore his confidence and entered the race, but after qualifying 29th of 33 and retiring early due to a mechanical issue, he suddenly quit the sport for good. ref: http://sportsillustrated.cnn.com/motorsports/2001/indy500/ne...

Out of the blue, he returned last year for a one-off at the Indy 500 - qualifying 30th of 33 and as I'd previously stated - retired after completing 49 laps (of the scheduled 200), 18 laps down from the leader at the time - due to, once again - 'handling issues', which is racing speak for parking the car due to a persistent lack of speed due to (a probably justified) lack of confidence in the car. He was classified 29th of 33.

This 2007 Indy 500 entry is also a one-off - he has not raced an IndyCar since the Indy 500 last year.

2. In 49 CART & IRL IndyCar race entries over 9 seasons, Stephan has never won a race. Of 9 Indy 500's entered over 9 seasons, his results include: - 2x DNQ ("Did Not Qualify"), - 1x DNS("Did Not Start" -- he was involved in a 3-car crash on the pace lap of the 1997 Indy 500), - 3x Retirement , - finishes of 19th(1993), 17th(1998), 8th(2000).

Helios mentioned 3 things about Gregoire (in the context of the Indy 500) - and as he technically didn't even start the 1997 Indy 500 (his race was over before the green flag), it is accurate to say he has never wrecked out of an Indy 500 that he's started, and as he's never won one either - and Helios says he's done "at least one of the three", I suppose that indicates that Helios is trying to tell us that Stephan has worn a dress at an Indy-related event. ;)

I'm not sure that that's something to get excited about, but hey - whatever floats your boat!

3. Pray for rain.
This just arrived in a linux-aus digest http://www.maidment.vu/
TA - I think I'm in Love...

talk to me

h
The idea for all of this is to have Linux on the track...getting exposure. It doesn't matter if the car crashes, it doesn't matter if the driver loses, it doesn't matter what the outcome as long as it is on the track being seen.

If success is found in this project I'm more than positive that a story will be done about it and featured...perhaps even a TV spot about it. I mean, a community driven initiative that succeeds where others have failed? That's news.

This would provide quite a bit exposure for Linux and the community...I think it's a great idea...I just hope others do as well and that others don't dismiss this as a wasted effort or scam.
TOP2 - Since you apparently have selective statistic syndrome, I guess I'll take a turn:

At the 2001 Phoenix Indy Car race (3 races before the Indy race you cite), Gregoire qualified 4th in a field of 27 cars and led the race for 9 laps. Who were some of the other drivers that day?

2-time Indy 500 winner, Helio Castroneves 2-time Indy 500 winner and 2-time CART champion, Al Unser, Jr. Indy 500 winner and 2-time CART champion, Gil DeFerran Indy 500 winner and 3-time IRL champion, Sam Hornish, Jr. Indy 500 winner and IRL Champion,Buddy Lazier Indy 500 winner, Eddie Cheever IRL Champion and Indy 500 Pole winner, Greg Ray IRL Champion and Indy 500 Pole winner, Scott Sharp

The reason Gregoire lost his confidence at Indy in 2001 is that he knew what a good car felt like and his was not it. If you push too hard in a bad car at Indy you can easily have a bad day.

Stepping out of the car that he turned over to Roberto Guerrero, he jumped into Jeff Ward's backup car and within 6 laps was already 3-4 mph faster than he'd been all month and qualified the car solidly for the race. Oh yeah, the car he stepped out of was not fast enough to qualify and Guererro spun it on his qualifying run.

The reason for Gregoire's retirement from full time Indy car racing had nothing to do with his experience at Indy in 2001. The Simon team's sponsorship evaporated after the race and having tasted what it was like to run at the front, he was unwilling to drive for underfunded programs anymore.

Since then he ran the 12 Hours of Sebring in his first and only attempt in 2003 and finished 4th out of 25 cars in the GT class and he ran the 24 Hours of LeMans in his first and only attempt in 2003 and finished 7th overall out of 50 cars. I'd say he knows a thing of two about driving.

... Or 3500 OLPCs instead ?

If you want press, then I'm sure you'd get a lot more mileage out of buying 3500 OLPCs and sponsoring a few schools in Developing countries.

If you want my charitable contributions, make sure you have a worthy cause.
Actually, that's not a bad idea. Frankly, OLPC is not widely known either, though. That gets the project in the IT press, but not the mainstream media - or in front of millions of "average" people. Still, it is a decent idea.
stephanfeb, that is a great idea...fantastic in fact. What can I do to help you get it started? I am waiting for a response.

Besides that, we have schools here in America that need help. Ever heard of Komputers4Kids via Lobby4Linux?

h
I recently had a question on just this point about OLPC and American schools -

The gist I got from the individual was that we don't need more computers in schools and issuing kids computers that they can take home is a bad idea because our taxes are high enough already.

Here's the post I put up:
Quoting: Truth Seeker wrote: A real problem is the use of computers for education. I think it is great! A fantastic piece of equipment to have. BUT, for the parents who cannot afford computer for their children, I believe the children's education suffers from this. Even with comps in the classroom, research and homework assignments cannot be done from home if they cannot afford a computer. They may not live close to a library, or unable to have access to a computer. What do these kids do? Their grades should not suffer because they don't have a computer to do their homework with/on. Anyone know more than I on this? I know I don't know all the fatcs.

Truth Seeker,

You have touched on a topic that is near and dear to my heart - and I mean that in all sincerity.

short summary of what can be done: With the One Laptop Per Child project, a ruggedised computer can be provided to every child for less than $150 (http://www.laptop.org/ ). There are many *FREE* high quality software programs that can be used, among them gcompris ( http://gcompris.net/-en- ), OpenOffice ( http://openoffice.org/ ), 'Tux of Math Command' ( http://www.newbreedsoftware.com/tuxmath/ ), 'TuxType' ( http://tuxtype.sourceforge.net/ ), and 'tipptrainer' ( http://tipptrainer.pingos.org/ ).

The beauty of all of these programs is that the source code is publicly available for anyone to use. This means that a programming course could be created for older students, and they could be producing software that could be used by younger students at no charge to anyone. It's called Open Source (http://www.opensource.org/ ).

The biggest obstacle for Lee County is that there is a heavy dependence on Microsoft products which are *not* free nor 'Open Source'. If Lee County Schools were to immediately move to a model like Brandon Elementary in the Atlanta School District, St. Mary's School in N. Florida, or the ACCESS program in Indiana, the District would see an *immediate* savings of over $500,000 annually.

It isn't because of ignorance that the IT department of the School District doesn't make the change, I've been forwarding the success stories of using Linux in schools from all over the nation and the world to Dwayne Alton and Dr. Browder for the last 6 months on this exact issue. The next step is to ask the School Board directly why nothing is being done to save that $500,000 (actually it will work to be more than that when you start cutting costs of computer infrastructure that is only so high because they base everything on the poor quality MS-Windows platform.) They really have no justification for not migrating at least 95% of the infrastructure, since the city of Largo FL had no real difficulty becoming Microsoft-free. Even the Ernie Ball Corporation realised a savings of $80,000 for 80 computers in the first year just by changing software and not hardware.

It's time to start asking the hard questions about this directly from the School Board, because it seems that the IT department doesn't want to realise that $500,000 annual cost savings since it puts them outside their comfort zone. You normally need fewer technicians to administer a Linux network compared to a Microsoft network.

I forgot to mention that about 4 years ago, Mr. Alton was given a live demonstration of setting up a Linux-based network for the entire district. This is not something that should take a lot of research or trial & error.


And here are the reply posts questioning the benefit of laptops for students in our school district:
Quoting: DarrenR114 I do hear what you are saying, I do have and have had my kids use the computer to help them in a report. However, what do the parents do that cannot afford one. And I still stand by my thoughts on the calculator. That has gotten misused if you ask me & has become a crutch. So have the new computerized cash registers. Have you ever given anyone $5.03 for something that was $4.53 and they gave you a blank look? They are have no clue as to why you gave them the 3 cents... or better yet, give the 3 cents AFTER you gave the $5 and the register already told them to give you back the 47 cents... then they are even more confused! They don't realize that the 3 cents would make you be able to give them back 50 cents... I agree with outdated text books. Having kids in high school & college, I do see how fast the books become out dated when the college requires the newest edition the next semester! I understand all of that. I am just saying that if not careful, the computers will go the way the calculator did.... it is bad enough now, when they do a paper on the computer, they have the spell check & grammer check.. they no longer have to look a word up in a dictionary nor do they have to know correct correct grammer. Yes, I know I have a spelling problem Laughing I live with my dictionary.. not on here though Laughing kids don't understand what it is to look it up. They will not learn to spell it, it is automatically corrected for them. If they have to keep looking it up, sooner or later it might click in their head.... I am all for tech... but to a limit... and not all will be that way as it has already been proven ======= DarrenR11 Here is an example of what I am saying:

My daughter is in Edison College, second semester. She is in Eng Comp 2 (currently carrying a B+). She has passed Eng Comp 1 with an A & in HS she got a 5.5 on the FL writes. One of her Law prof's has asked the class to do a paper in a certian format. There was no one in the class that knew the format. He passed the comment that they must not know how to write then & obviously failed Eng Comp. My daughter spoke up & said that she even went to her Eng Comp prof and asked her what was meant by "yada yada".. she did not understand it either. He gives her a dirty look.. then another student.. this was an adult student.. not a kid just out of high school, he speaks up and says the same thing.. he went to his Eng Comp prof (different one than my daughter's) and his said the same thing. This Law prof gets very angry and says.. I don't have time to teach it.. look it up on a computer!! What the He!! We are paying for his salary... no one in the class understood the format he wanted nor did the 2 Eng Comp professors at the college.. here he is relying on a computer to teach his class for him... this is an example of a teacher, which when you boil it down, that is what he is... telling his students to look it up because he doesn't have the time to teach it Confused Confused Could the entire class be at fault, could 2 Eng Comp prof be wrong... ??? Yes, I know this is college. You do go to college to learn and when no one in the class knows it, that is telling you something.. teach it.. do not have a computer teach it.

You may be a redneck if...

you think promoting Linux using NASCAR is a good idea.

(Sorry... I couldn't resist.)

Good thing this isn't NASCAR eh? Otherwise I might have laughed.

(Sorry, I couldn't resist)

http://tux500.com/geeklog/article.php?story=2007041210252999...
It would be really cool, however, to see a Red Hat car. That'd be pretty: Black with Shadowman on the hood. It would make a little sense for them, too, since they're out of here (NC), thick in NASCAR country.

But Why?

21 earlier comments in the full thread.

It might be good to put it on LugRadio - aren't they based in AU?
I thought they were a pom thing, and based in the UK
Quoting:Question: has anyone contacted LUGs outside the US? if not I'll try to get in contact with Austalian LUGs


I sent an e-mail to all US LUGs only (see e-mail above in prev post). I didn't have time to get all the LUGs outside the US. I also didn't think there would be enough interest since Indy-500 is a US event.

I am probably wrong and it would be good idea to send an e-mail anyways since it costs nothing. I got the e-mail addresses from this site. Let me know if I can help in any way.

http://www.linux.org/groups/



Tracyanne,

I suggest sending e-mail to Helios to keep him informed. I will send an e-mail to the LUGs in the Middle East by tomorrow. Could someone take care of Europe?
OK, I've been in contact with the president of Linux Australia, and he put me onto the main mailing list for the Australian Linux Groups, linux-aus. So I've hopefully contacted the main movers and shakers of the Australian LUGs.

This was a first for me, as I've never had any contact with any Linux User Group before.
Wow. We've been trying to attract women to CharLUG for some time. We just can't find the women Linux geeks around here.
Quoting:and he put me onto the main mailing list for the Australian Linux Groups, linux-aus.


This is good because I had trouble with some LUGs rejecting my e-mail since I was on their mailing list or it filtered out my e-mail as spam.

DC, this is where having a liaison could be beneficial to add on all the LUGs mailing lists so our e-mails don't get rejected.
Quoting:Wow. We've been trying to attract women to CharLUG for some time. We just can't find the women Linux geeks around here.


I think women, in general, see LUGs as way too geeky. That's pretty much why I've never gotten involved.
tracyanne: That's an interesting thought.
> I think women, in general, see LUGs as way too geeky

So, what would make Don's LUG cool and trendy tracyanne?
Quoting:So, what would make Don's LUG cool and trendy tracyanne?


First off I know nothing about Don's LUG, so I can only speak from my personal prejudices of LUGs in general. Perhaps better marketing. Change the perception, if it's wrong. Don't wait for people to come to you, make yourselves part of the community, and not be seen as some basement organisation filled with pimply tech geeks, have a professional but cool image (look at Shuttleworth's image, it doesn't have to be stuffy and suited).

I'm probably quite technical minded - I have a background in Electronics (I've done Audio Engineering), I understand the principles behind most electronics devices, at least sufficiently to diagnose what part of a device like a TV or radio or computer may have failed, I'm a programmer, I've done basic network administration, so to some peoples minds I'm pretty geeky, but I don't see myself that way, and the image I have of LUGs doesn't sit all that well with how I see myself.

I think in many ways the problem I see with LUGs is the same one I see with Linux, it's perceived as being something ordinary people can't do.
So tracyanne, a few more photo sessions with Don and the pig should do it?

/me ducks under the table :D
Hmm, from engineering to pig rasslin'. That does cover a wide demographic!
> Perhaps better marketing.

That might be all we really need. Honestly, it's as if no on in Charlotte knows we exist. But all of us know there are Linux folks in Charlotte. Truth is, Charlotte is a funny place for social networking. But we probably do need to do some marketing, 'cause we sure haven't done much of that.
> Charlotte is a funny place for social networking

Most places are, Charlotte is no exception. I think this is a problem, or at least an issue, for all LUG's. And seriously, I haven't a clue as how to fix it.
Quoting:So tracyanne, a few more photo sessions with Don and the pig should do it?


I'm not exactly the Chickie Babe type, people might confuse me and the pig.
> I'm not exactly the Chickie Babe type

Lol, that's not important, nor was I implying that.

That has nothing to do with establishing Don's link with the common folk. The reference was to the (in)famous picture of Don, NoDough, and the (plaster) pig outside the barbacue joint. Sorry, that may have been before you started posting here. We bring it up every time we want to razz him a bit. http://lxer.com/pub/files/dcparris/don_nodough-060729.jpg

/me sees Don slapping his forehead and moaning "oh no, not again!".
tracyanne, what you have to realize is that all these wonderful LXers either idolize or are jealous of my phenomenal legs. No, they're not insured by Lloyd's - not yet, anyway.

It goes back to when NoDough and I tried to get a bunch of LXers together at a barbeque restaurant down the road from my house. He brought his family down and we ate heartily. NoDough is definitely good people. His wife took the picture. That event kind of comes in handy, though, in the midst of accusations from the likes of P.P.
>phenomenal legs.

Well, I think we can all agree on phenomenal.

Just don't ask for details on the phenomenon.
:-D

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